Seelk Studio's Catalog app does not gather your product catalog via your Vendor or Seller Central account. In fact, it requires you to input the ASINs (Amazon Standard Identification Number) if your products in order for it to compile the data related to those ASINs. However, Seelk Studio's Business Intelligence and Marketing app gather Sales and Marketing metrics from reports where ASINs are contained in the reports.
Why does Seelk Studio gather my product data?
There are two main types of product data in Seelk Studio:
- Catalog data per ASIN
- Sales & Marketing data per ASIN
Regarding Catalog data, there is a bit of context to understand:
The main aim of the Catalog app is to have a global repository of the data from across all your Amazon product pages in order to calculate your Catalog scores, but also keep you up-to-date on new reviews, the status of your Buy-Box, category ranking, product availability, etc.
We call this the 'storecheck'.
(To learn more about all the data points that are gathered for the Catalog, please read What do the columns of the 'Download Filtered Data' Excel spreadsheet mean?)
The continuous 'storecheck' is essential to you being able to really see what is going with your products in real-time on Amazon.
Regarding Sales data, depending on whether your account is Amazon Vendor or Seller (or both), Seelk Studio downloads reports and (in some cases) uses Amazon's API to get your sales data. This is entirely separate from the workflow of the data collected for Catalog app. Seelk Studio Busines Intelligence app currently gathers your product titles (and thumbnails) from the Catalog app for display purposes.
How does the product 'lifecycle' work in Seelk Studio?
'Products' in Seelk Studio are input into Seelk Studio by ASIN and marketplace.
This Tonka Steele Dump Truck product has the ASIN "B000PEHDFG" and is for sale on Amazon.co.uk. Seelk Studio uses the Amazon ASIN and the marketplace (the UK) to go search the specific product page and gather product page data. This product data is then used to compute the scores within the Catalog app and provide product titles to ASINs in the Business Intelligence app.
Here is a quick breakdown of how it all works:
- Users or Seelk Studio's Customer Experience team input their products (with the relevant Amazon marketplace) into Seelk Studio
- Seelk Studio goes and finds the product pages for the individual ASINs and gathers all the data from the product page
- Once the data is gathered from the product pages, Catalog scores are computed for each product
- A standard 'Weekly' frequency is set for updating the product page information and recomputation of a new score
- Users can thereafter manage their products to increase or deactivate the 'updating frequency'