Improving your catalog is an important component to your product ranking and search performance.
Maintaining product pages with relevant content, an active buybox and strong reviews will better encourage Amazon to consider your products in its search results.
As updates to your content can be made by various resellers, and with stock and reviews constantly changing, Seelk Studio helps you monitor your overall catalog health.
As a primary feature, Catalog app offers a store check of your products and display the latest snapshot of your product scores.
The last snapshot date varies according to your product update frequency settings.
However, to understand your score over time you can use Catalog Scores History, you see an average score over the following previous time period:
- Latest (not an average but a single score based on that last update)
- 7 days
- 30 days
- 90 days
Selecting a previous time period calculates your average score across all the product score updates that occurred during the previous time period.
To do this, in Catalog > Overview activate Catalog Scores History by using the time period selector and chose the period if your choosing.
Once you do this, a refresh will occur and you'll notice that your scores have updated and a small variation boxes have appeared showing a + or - percentage (ex. +2%) next to each score donut.
The variation is in fact a calculation of the difference between the selected time period and the previous period of the same length.
For example: If you choose "Last 30 days" - you will be given an average score (inside the score donut) over the last 30 days and the small variation % will represent the percentage change as compared to the previous 30 days prior to the "last 30 day" period.
This scoring system provides you with a simply way to monitor fluctuations in your Content, Offer or Reviews scores over time.
By switching to Detailed View (Catalog > Overview > Detailed), you'll see that variation across different visualizations.
When you switch to the Products (Catalog > Products > Scores) module, you'll have access to all scores variation for every ASIN.
Those variations could help you understand specific drop/increase in sales, or help you track the impact of modifications made on your product pages.