A quick introduction to Attributes

Seelk Studio's Attributes give you to power to organise and accurately compare your Amazon product groups against each other. With the ability to organise products into exclusive groups, each Attribute allows you to compare and contrast your product groups to better analyse your Amazon business performance. When you compare Attributes with tags, you will quickly understand that, Attributes (unlike tags) contain product groups that are mutually exlusive, meaning for each Attribute, each product can only exist inside a one group at a time. Therefore, any comparison between groups is entirely accurate, and as a business you can now easily know where you need to take action most. 

🤓 If you're already comfortable with the concept of Attributes and how they group products, you can already check out the following articles to learn how to create and use Attributes inside Seelk Studio:

How do I create an Attribute and group my products?
How do I use Attributes to analyse contribution to growth?
Using Attributes in Seelk Studio - a Renku business case

How can I better organise my Amazon product catalog? With Attributes, of course 😁!

Amazon's platforms don't give me the flexibility to group my products 

One of the challenges for any Amazon business with wide range of products is how to group your products in intelligent ways to make business performance analysis more efficient and relevant.

Often times, ecommerce platforms group products in an overly simple and standardized way. For example, Amazon groups your products according to two-levels:

  • Brand
  • Amazon Category

Suffice to say, this type grouping does not address the plethora of use cases a business encounters in its day-to-day work on Amazon. Amazon Vendors and Sellers need to be able to group their products according to their own specific business needs and thus compare and constrast these groups accordingly.

Attributes: A quick explanation 

One of the core features of Seelk Studio is Attributes - a powerful and easy-to-use method for grouping your products and analysing performances between groups. Whether it's sales, listing quality index or reviews, Attributes give you an accurate comparative breakdown of group performances, because each product can only exist in one group per Attribute. 

When you create an Attribute, the aim is for it to be the thematic representation of a group of products. 

Let's say a toy company (Amazon Seller in the 🇬🇧United Kingdom) wants to compare their overall performances across their different types of electronic toys.

In this case, they've decided to create an Attribute called "Electronic Toys". Inside the Electronic Toys  Attribute there are four distinct groups:

  • Digital Pet  (contains 37 products)
  • Robot dog (11)
  • Entertainment Robot (14)
  • Robot kit (18)

The diagram below gives a visual representation of the Electronic Toys Attribute. As you can see, each group is distinct from the other and products existing only inside a single group.

N.B. For all the products in the Catalog that were not included in one of the four groups, they automatically get included in a fifth grouped called "undefined".


Each group contains various products, but it is important to understand that each product can only exist inside one group per Attribute. The good news however is that you can create as many Attributes as you want inside Seelk Studio! Nonetheless, the core idea behind Attributes is that the contents of each group are exclusive - meaning that when you compare one group against the other, there is no overlap of products! This means that any comparison of one group against the other is totally accurate.

How do I see my Attribute groups?

The "Group by" dropdown 

Inside all of Seelk Studio's data table there is a dropdown at the top right entitled "Group by". When clicking on this dropdown you will see a list of Countries (Amazon marketplaces your products are being sold in), Amazon Brands, Amazon Categories, and then a list of all your Attributes.

As you can see in the above image the current view is showing scores for the groups contained inside the "Electronic Toys" Attribute. The groups are currently ordered according to ascending "Offer score" and you can see that Digital Pet are the weakest link as compared to the three other groups. Some improvement need there 🤨!

To reiterate, the group Digital Pet contains products that are exclusive to that group and that group alone - as is the case with the other groups.

This is why we built Attributes inside Seelk Studio - to make accurate comparisons between groups of products. With Tags on the other hand, a product can have multiple tags, without any exclusivity. With products crossing over between tags, you do not get the same guaranteed level of accurate comparison as is intended with Attributes.

Filter by an attribute's groups 

Filters are ubiquitous across Seelk Studio and exist at the top of every interface. Every filter gives you the ability to filter by "Attributes". You can select one, more or all groups inside an Attribute and have your product filtered accordingly.

After having applied a filter for one or more groups inside an Attribute, you can then use the "Group by" dropdown to see your products grouped in another Attribute's dimension.


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