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Create custom exports & extract data.
Create custom exports & extract data.

Creating custom data extract from Seelk Studio.

Apolline Vanneste avatar
Written by Apolline Vanneste
Updated over a week ago

Seelk Studio’s Exports App enables you to extract data from Seelk Studio, share exports by email with your teammates and schedule a recurring sending; all in one place.

The exports format is .xls (Excel).

Note: All the metrics in the Metric Lexicon are available in the Exports App. Share of Voice and certain Catalog information are not yet available but can be extracted directly from those modules. Learn how-to extract Share of Voice data and Catalog insights from Seelk Studio.

Build a custom export from scratch

  1. Click on the Exports icon.

  2. Click on Create a new report You will be prompted to configure your export from a dedicated modal:

    1. In the center of your screen, if it’s the first time a custom export is built on your account.

    2. On top right, if exports have already been created and saved in your account.

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3. Configure your custom exports with the required information:

  • Export Name: to be displayed in the reports’ list inside the App and in the file name

  • Dimension: Marketplaces, Products, Campaigns, Ad groups, Advertisers, Orders, Line items, Creatives or Vendors.

  • Breakdown: impact the breakdown of your reports - performance by countries, ASINs, Campaigns...

  • Metrics: metrics to be displayed in your reports, order and column aggregate (SUM / AVeraGe)

  • Attributes (optional): attributes to be added in column in addition to your breakdown (Brand, Product Category, Strategy...)

  • Date Range: pre-set period or custom one; by day, week or month.

  • Filters (optional): any filters to be added to your data export (countries, ASINs, attributes, tags...)

  • Share via email (optional): check the box if you want to send or schedule this report by email.

4.a. If it’s a one-shot extract or if you just want a preview of your report before saving it, click on Export XLS. An Excel spreadsheet is automatically downloaded into your computer’s ‘Downloads’ file.

Note: it may take a few minutes depending on the amount of data requested.

4. b. If you want to re-use this export or retrieve it on a recurring basis, click on Save. The report will appear in your reports list and you will be able to extract or modify it later on.


Duplicate an existing export

The list of available exports into your account is displayed in the Exports’ App homepage with key information:

  • Export’s title

  • Creation date

  • Name of the creator

  • Last modified date

  • Scheduled sending date - if applicable.

By clicking on the export’s title, you’ll access an in-depth view of the export configuration.

  • If this report fits your needs, you can download it directly into your computer (Export XLS).

  • If you’d like to change some parameters without starting a new one from scratch, you can duplicate it:

  1. Click on the three little dots icon, on the right side of the export you want to duplicate.

  2. Click on Duplicate — You will be prompted to the duplicated export modal and be able to change its configuration.

Change the configuration of your export

To update your export, just click on your export’s title in the list and modify the parameters.

To delete your export, click on the three little dots icon on the right in the reports’ list, then click on 'Delete'.

Export output in-depth view

The custom export downloaded either directly on the App or through the email is an Excel spreadsheet entitled 'exportdate_accountname_reportname'.

This Excel can either be used for pivot tables or integration in external BI platform for cross-channel analysis.

It is structured as follow:

  1. marketplace: countries part of the requested data extract

  2. asin: ASINs part of the requested data extract

  3. title: ASINs’ title

  4. Attribute #1 (if chosen in the exports' builder)

  5. Attribute #2 (if chosen in the exports' builder) — Etc.

  6. Period: date range broken down based on reporting range (day, week, month)

  7. Metric #1

  8. Metric #2 — Etc.


Screen Shot 2022-03-28 at 22.41.06.png

Note: The metrics appearance order is defined in your custom export builder. To change it, just drag & drop the metrics in the order you want them to be displayed in your export.

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