The platform directly plugs to various Amazon data sources in order to retrieve, display and update your Amazon business performance on a daily basis.
Each of them has its own specificities in terms of data history available at onboarding, past data update frequency & extent, reporting range and metrics.
Data Source | Report Name | Data history at onboarding | Turnaround times for receiving consolidated data | Reporting range available |
Amazon Vendor Central | Sales | - Daily level : 1460 days - Weekly level : 7 weeks -Monthly level : 36 months | - 72 hours after close of period |
|
Amazon Vendor Central | Trafic | - Daily level : 1460 days - Weekly level : 7 weeks -Monthly level : 36 months | - 72 hours after close of period |
|
Amazon Vendor Central | Inventory | - Daily level : 1460 days - Weekly level : 7 weeks -Monthly level : 36 months | - 72 hours after close of period |
|
Amazon Vendor Central | Net PPM | - Daily level : 1460 days - Weekly level : 7 weeks -Monthly level : 36 months | - 72 hours after close of period |
|
Amazon Vendor Central | Purchase Orders
| Until January 1st, N-2 | - 72 hours after close of period |
|
Amazon Sponsored Ads | - Sponsored Display
| 60 days | - 24 hours after close of period |
|
Amazon DSP | Amazon DSP
| 60 days | - 24 hours after close of period |
|
Amazon Consumer Website | Product Page
| No data history retrieved | - streaming |
|
Amazon Consumer Website | Search Results Page
| No data history retrieved | - streaming |
|
Marketplaces available
For Amazon Vendor Central, Amazon Seller Central and Amazon Consumer website sources, all marketplaces in which Amazon operates are available in J+Retail Analytics.
For Amazon Advertising & Amazon DSP, all marketplaces in which Amazon operates except Turkey, Singapore, Egypt, Saudi Arabia (Ads+DSP) and India (DSP only).
Metrics
Make sure to check our Metric Lexicon for in-depth details on each metric.
1. From SPAPI - Selling Partner API
Metrics based on Sales reports (Vendor)
Glance Views
Ordered Revenue (Manufacturing)
Ordered Units (Manufacturing Ordered Revenue)
Customer Returns (Manufacturing Shipped COGS)
Shipped COGS (Manufacturing)
Shipped Units (Manufacturing Shipped COGS)
Shipped Revenue (Manufacturing)
Shipped Units (Manufacturing Shipped Revenue)
Customer Returns (Sourcing Shipped COGS)
Shipped COGS (Sourcing)
Shipped Units (Sourcing Shipped COGS)
Shipped Units Share of Total (Sourcing Shipped COGS)
Shipped Revenue (Sourcing)
Shipped Units (Sourcing Shipped Revenue)
Sourcing vs. Manufacturing (Shipped COGS)
Sourcing vs. Manufacturing (Shipped Units)
PPM (based on Manufacturing Sell out)
PPM (based Sourcing Sell out)
PPM (based on Unit cost)
Metrics based on Inventory report (Vendor)
90+ days Sellable Units (Manufacturing)
Open Purchase Order Quantity (Manufacturing)
Sell-Through Rate
Sellable On Hand Inventory (Manufacturing)
Sellable On Hand Units (Manufacturing)
Unsellable On Hand Inventory (Manufacturing)
Unsellable On Hand Units (Manufacturing)
90+ days Sellable Units (Sourcing)
Sellable On Hand Inventory (Sourcing)
Sellable On Hand Units (Sourcing)
Unsellable On Hand Inventory (Sourcing)
Unsellable On Hand Units (Sourcing)
Net Received (Manufacturing)
Net Received Units (Manufacturing)
Net Received (Sourcing)
Net Received Units (Sourcing)
Metrics based on Net PPM reports (Vendor)
Net PPM
Metrics based on Purchase Orders (Vendor)
Acceptance Rate
Accepted Units
Accepted Sell-In
Acceptance Rate (Closed)
Accepted Units (Closed)
Accepted Sell-In (Closed)
Fill-In Rate (Closed)
Refused PO Value (Closed)
Refused PO Units (Closed)
Received Units (Closed)
Received Sell-In (Closed)
Acceptance Rate (Opened)
Accepted Units (Opened)
Accepted Sell-In (Opened)
Fill-In Rate (Opened)
Refused PO Value (Opened)
Refused PO Units (Opened)
Received Units (Opened)
Received Sell-In (Opened)
Fill-In Rate
Refused PO Value
Refused PO Units
Received Units
Received Sell-In
Metrics based on Orders (Seller)
Product Discount (Seller)
Total Orders (Seller)
Total Order items (Seller)
Sales (Seller)
Shipping Costs (Seller)
Shipping Discount (Seller)
Shipping Price (Seller)
Total Sales (Seller)
Units Shipped (Seller)
Units Sold (Seller)
2. From Ads API
Cross-data sources metrics
In addition, J+Retail Analytics gives you an exclusive access to compound metrics based on calculations over different data sources.
Total Media PCoGS (Manufacturing)
Total Media PCoGS (Sourcing)
Total Media ROAS
Real Total Media ROI (Manufacturing)
Real Total Media ROI (Sourcing)
Total Media Sales
Total Media Spend
Total Media TACOS (Manufacturing)
Total Media TACOS (Sourcing)
Sponsored Ads PCoGS (Sourcing)
Sponsored Ads PCoGS (Manufacturing)
TACOS Vendor (Sourcing)
TACOS Vendor (Manufacturing)
TACOS Seller
DSP PCoGS (Sourcing)
DSP PCoGS (Manufacturing)
Advertising Dependency
2. From Amazon Advertising API
Metrics based on Amazon Advertising
Advertising Cost of Sales
Average Basket
Advertising Average Unit Price
Clicks
Cost per Acquisition
Cost per Click
Click-through Rate
Conversion Rate
Impressions
Advertising Orders
Return on Advertising Spend
Advertising Sales
Advertising Cost of Sales (SB)
Average Basket (SB)
Advertising Average Unit Price (SB)
Clicks (SB)
Cost per Acquisition [CPA] (SB)
Cost per Click [CPC] (SB)
Click-through Rate [CTR] (SB)
Conversion Rate [CVR] (SB)
Impressions (SB)
Advertising Orders (SB)
% of orders New To Brand (SB)
Return on Advertising Spend (SB)
Advertising Sales (SB)
Advertising Spends (SB)
Advertising Units Sold (SB)
Units per Transaction (SB)
Advertising Cost of Sales (SD)
Average Basket (SD)
Advertising Average Unit Price (SD)
Clicks (SD)
Cost per Acquisition [CPA] (SD)
Cost per Click [CPC] (SD)
Click-through Rate [CTR] (SD)
Conversion Rate [CVR] (SD)
Impressions (SD)
Advertising Orders (SD)
Return on Advertising Spend (SD)
Advertising Sales (SD)
Advertising Spends (SD)
Advertising Units Sold (SD)
Units per Transaction (SD)
Advertising Cost of Sales (SP)
Average Basket (SP)
Advertising Average Unit Price (SP)
Clicks (SP)
Cost per Acquisition [CPA] (SP)
Cost per Click [CPC] (SP)
Click-through Rate [CTR] (SP)
Conversion Rate [CVR] (SP)
Impressions (SP)
Advertising Orders (SP)
Return on Advertising Spend [ROAS] (SP)
Advertising Sales (SP)
Advertising Spends (SP)
Advertising Units Sold (SP)
Units per Transaction [UPT] (SP)
Advertising Spends
Advertising Cost of Sales [ACoS] (SP+SD)
Average Basket (SP+SD)
Advertising Average Unit Price (SP+SD)
Clicks (SP+SD)
Cost per Acquisition [CPA] (SP+SD)
Cost per Click [CPC] (SP+SD)
Click-through Rate [CTR] (SP+SD)
Conversion Rate [CVR] (SP+SD)
Impressions (SP+SD)
Advertising Orders (SP+SD)
Return on Advertising Spend [ROAS] (SP+SD)
Advertising Sales (SP+SD)
Advertising Spends (SP+SD)
Advertising Units Sold (SP+SD)
Units per Transaction [UPT] (SP+SD)
Advertising Units Sold
Units per Transaction [UPT]
Metrics based on Amazon DSP
Add to cart [ATC] (DSP)
Click-throughs (DSP)
Click-Through Rate [CTR] (DSP)
Culmulative Reach (DSP)
Detail Page Views [DPV] (DSP)
Detail Page View Rate [DPVR] (DSP)
Cost per click-through [eCPC] (DSP)
Effective cost per detail page view [eCPDPV] (DSP)
eCPM (DSP)
Impressions (DSP)
New-to-brand product sales (DSP)
New-to-brand purchase rate (DSP)
New-to-brand purchases view (DSP)
New-to-brand Purchases (DSP)
New-to-brand ROAS (DSP)
New-to-brand units sold (DSP)
Product review page views [PRPV] (DSP)
Percent of purchases new-to-brand (DSP)
Purchase Rate (DSP)
Purchases click-through conversions (DSP)
Purchases view-through conversions (DSP)
Purchases (DSP)
Return on Advertising Spend [ROAS] (DSP)
Product Sales (DSP)
DSP TACOS (Sourcing)
DSP TACOS (Manufacturing)
Total Budget (DSP)
Total cost (DSP)
Units Sold (DSP)
3. From our web scraping service
Metrics based on Amazon product pages
Average Review Rating
Seelk Offer Score
Buy Box Owner
Buy Box Price
Seelk Content Score
Smallest Product Category Ranking
A+ Content
Active Buy Box
In Stock on Product Page
Vendor Offer
Inactive Product
Buy Box Ownership
Maximum Price
Minimum Price
Total 1 Star Reviews
Total 2 Star Reviews
Total 3 Star Reviews
Total 4 Star Reviews
Total 5 Star Reviews
Total Q&A on Product Page
FBA Sellers
Total # of Images
MFN Sellers
Total # of Reviews
3P Sellers
Total # of Videos
Overall Seelk Score
Seelk Review Score
Vendor Price
Buy Box Owner
Merchant ID
Title length
Description length
Description content
# of Bullet points
Bullet points content
Is SNS
Is Prime
Is Fresh
Is Pantry
Is Add-On item
Compliance score
Smallest product category
Top category
Weighted Average Rating
Metrics based on Amazon Search Results pages
Share of Voice Global
Share of Voice Organic
Share of Voice Sponsored Brands
Share of Voice Sponsored Products
Position Ranking
Average Position Global
Average Position Organic
Average Position Sponsored Brands
Average Position Sponsored Products
Note: we retrieved additional advanced metrics from those reports we do not display in J+Retail Analytics. If you’re interested in a specific metric you don’t see above, feel free to ask our Custom Success team: