Seelk Studio directly plugs to various Amazon data sources in order to retrieve, display and update your Amazon business performance on a daily basis.

Each of them has its own specificities in terms of data history available at onboarding, past data update frequency & extent, reporting range and metrics.

Data Source

Report Name

Data history at onboarding

Past data update frequency

Reporting range available

Amazon Vendor Central

Sales Diagnostic

Metrics here

- Weekly: 13 months

- Monthly : 25 months

- Monday till Friday: last 3 weeks & last 4 months

- Weekend: last 9 weeks & last 12 months

  • Weekly

  • Monthly

Amazon Vendor Central

Inventory Health

Metrics here

- Weekly: 13 months

- Monthly : 25 months

- Monday till Friday: last 3 weeks & last 4 months

- Weekend: last 9 weeks & last 12 months

  • Weekly

  • Monthly

Amazon Vendor Central

Inventory Planning

Metrics here

- Weekly: 13 months

- Monthly : 25 months

- Monday till Friday: last 3 weeks & last 4 months

- Weekend: last 9 weeks & last 12 months

  • Weekly

  • Monthly

Amazon Vendor Central

Net PPM
Metrics here

- Daily: 2 years

- Weekly: 8 weeks

- Monthly: 13 months

- Daily: until same day the previous month (from D-7)

- On Sundays, Mondays and Tuesdays: last 2 weeks

- The 10th of each month: previous month

  • Daily

  • Weekly

  • Monthly

Amazon Vendor Central

Purchase Orders

Metrics here

Until January 1st, N-2

- Monday till Friday: last 6 months

- Weekend: all data history

  • Weekly

  • Monthly

Amazon Seller Central

Orders

Metric here

Until January 1st, N-2

Daily: all data history modified by Amazon ever since

  • Daily

  • Weekly

  • Monthly

Amazon Sponsored Ads

- Sponsored Display
- Sponsored Brand
- Sponsored Product

Metrics here

60 days

Daily: last 22 days

  • Daily

  • Weekly

  • Monthly

Amazon DSP

Amazon DSP

Metrics here

90 days

Daily: last 22 days

  • Daily

  • Weekly

  • Monthly

Amazon Consumer Website

Product Page

Metrics here

No data history retrieved

No update of Past data

  • Daily

  • Weekly

  • Monthly

Amazon Consumer Website

Search Results Page

Metrics here

No data history retrieved

No update of past data

  • Daily

  • Weekly

  • Monthly

Marketplaces available

For Amazon Vendor Central, Amazon Seller Central and Amazon Consumer website sources, all marketplaces in which Amazon operates are available in Seelk Studio.

For Amazon Vendor Central, the account needs to be enrolled in Brand Analytics.

For Amazon Advertising & Amazon DSP, all marketplaces in which Amazon operates except Turkey, Singapore, Egypt, Saudi Arabia (Ads+DSP) and India (DSP only).

Metrics

Make sure to check our Metric Lexicon for in-depth details on each metric.

Cross-data sources metrics

In addition, Seelk Studio gives you an exclusive access to compound metrics based on calculations over different data sources.

Total Media PCoGS (Manufacturing)

Total Media PCoGS (Sourcing)

Total Media ROAS

Real Total Media ROI (Manufacturing)

Real Total Media ROI (Sourcing)

Total Media Sales

Total Media Spend

Total Media TACOS (Manufacturing)

Total Media TACOS (Sourcing)

Sponsored Ads PCoGS (Sourcing)

Sponsored Ads PCoGS (Manufacturing)

TACOS Vendor (Sourcing)

TACOS Vendor (Manufacturing)

TACOS Seller

DSP PCoGS (Sourcing)

DSP PCoGS (Manufacturing)

Advertising Dependency

Metrics based on Sales Diagnostic reports (Vendor)

Out of Stock Views

Rep OOS

Rep OOS Share of Total

Lost Buy Box Views

Lost Buy Box Due To Price [LBB]

PPM (based on Manufacturing Sell out)

PPM (based Sourcing Sell out)

PPM (based on Unit cost)

Glance Views

In Stock Views

Ordered Revenue (Manufacturing)

Ordered Units (Manufacturing Ordered Revenue)

Customer Returns (Manufacturing Shipped COGS)

Free Replacements (Manufacturing Shipped COGS)

Shipped COGS (Manufacturing)

Shipped COGS Share of Total (Manufacturing)

Shipped Units (Manufacturing Shipped COGS)

Shipped Units Share of Total (Manufacturing Shipped COGS)

Product Conversion Rate

Shipped Revenue (Manufacturing)

Shipped Units (Manufacturing Shipped Revenue)

Customer Returns (Sourcing Shipped COGS)

Free Replacements (Sourcing Shipped COGS)

Shipped COGS (Sourcing)

Shipped COGS Share of Total (Sourcing)

Shipped Units (Sourcing Shipped COGS)

Shipped Units Share of Total (Sourcing Shipped COGS)

Shipped Revenue (Sourcing)

Shipped Units (Sourcing Shipped Revenue)

Sourcing vs. Manufacturing (Shipped COGS)

Sourcing vs. Manufacturing (Shipped Units)

Metrics based on Inventory Health (Vendor)

90+ days Sellable Units (Manufacturing)

Open Purchase Order Quantity (Manufacturing)

Sell-Through Rate

Sellable On Hand Inventory (Manufacturing)

Sellable On Hand Units (Manufacturing)

Unsellable On Hand Inventory (Manufacturing)

Unsellable On Hand Units (Manufacturing)

90+ days Sellable Units (Sourcing)

Sellable On Hand Inventory (Sourcing)

Sellable On Hand Units (Sourcing)

Unsellable On Hand Inventory (Sourcing)

Unsellable On Hand Units (Sourcing)

Net Received (Manufacturing)

Net Received Units (Manufacturing)

Net Received (Sourcing)

Net Received Units (Sourcing)

Metrics based on Inventory Planning (Vendor)

Vendor Lead Time [VLT] (Manufacturing)

Weeks On Hand (Manufacturing)

Metrics based on Net PPM reports (Vendor)

Net PPM

Metrics based on Purchase Orders (Vendor)

Acceptance Rate

Accepted Units

Accepted Sell-In

Acceptance Rate (Closed)

Accepted Units (Closed)

Accepted Sell-In (Closed)

Fill-In Rate (Closed)

Refused PO Value (Closed)

Refused PO Units (Closed)

Received Units (Closed)

Received Sell-In (Closed)

Acceptance Rate (Opened)

Accepted Units (Opened)

Accepted Sell-In (Opened)

Fill-In Rate (Opened)

Refused PO Value (Opened)

Refused PO Units (Opened)

Received Units (Opened)

Received Sell-In (Opened)

Fill-In Rate

Refused PO Value

Refused PO Units

Received Units

Received Sell-In

Metrics based on Orders (Seller)

Product Discount (Seller)

Total Orders (Seller)

Total Order items (Seller)

Sales (Seller)

Shipping Costs (Seller)

Shipping Discount (Seller)

Shipping Price (Seller)

Total Sales (Seller)

Units Shipped (Seller)

Units Sold (Seller)

Metrics based on Amazon Advertising

Advertising Cost of Sales

Average Basket

Advertising Average Unit Price

Clicks

Cost per Acquisition

Cost per Click

Click-through Rate

Conversion Rate

Impressions

Advertising Orders

Return on Advertising Spend

Advertising Sales

Advertising Cost of Sales (SB)

Average Basket (SB)

Advertising Average Unit Price (SB)

Clicks (SB)

Cost per Acquisition [CPA] (SB)

Cost per Click [CPC] (SB)

Click-through Rate [CTR] (SB)

Conversion Rate [CVR] (SB)

Impressions (SB)

Advertising Orders (SB)

% of orders New To Brand (SB)

Return on Advertising Spend (SB)

Advertising Sales (SB)

Advertising Spends (SB)

Advertising Units Sold (SB)

Units per Transaction (SB)

Advertising Cost of Sales (SD)

Average Basket (SD)

Advertising Average Unit Price (SD)

Clicks (SD)

Cost per Acquisition [CPA] (SD)

Cost per Click [CPC] (SD)

Click-through Rate [CTR] (SD)

Conversion Rate [CVR] (SD)

Impressions (SD)

Advertising Orders (SD)

Return on Advertising Spend (SD)

Advertising Sales (SD)

Advertising Spends (SD)

Advertising Units Sold (SD)

Units per Transaction (SD)

Advertising Cost of Sales (SP)

Average Basket (SP)

Advertising Average Unit Price (SP)

Clicks (SP)

Cost per Acquisition [CPA] (SP)

Cost per Click [CPC] (SP)

Click-through Rate [CTR] (SP)

Conversion Rate [CVR] (SP)

Impressions (SP)

Advertising Orders (SP)

Return on Advertising Spend [ROAS] (SP)

Advertising Sales (SP)

Advertising Spends (SP)

Advertising Units Sold (SP)

Units per Transaction [UPT] (SP)

Advertising Spends

Advertising Cost of Sales [ACoS] (SP+SD)

Average Basket (SP+SD)

Advertising Average Unit Price (SP+SD)

Clicks (SP+SD)

Cost per Acquisition [CPA] (SP+SD)

Cost per Click [CPC] (SP+SD)

Click-through Rate [CTR] (SP+SD)

Conversion Rate [CVR] (SP+SD)

Impressions (SP+SD)

Advertising Orders (SP+SD)

Return on Advertising Spend [ROAS] (SP+SD)

Advertising Sales (SP+SD)

Advertising Spends (SP+SD)

Advertising Units Sold (SP+SD)

Units per Transaction [UPT] (SP+SD)

Advertising Units Sold

Units per Transaction [UPT]

Metrics based on Amazon DSP

Add to cart [ATC] (DSP)

Click-throughs (DSP)

Click-Through Rate [CTR] (DSP)

Culmulative Reach (DSP)

Detail Page Views [DPV] (DSP)

Detail Page View Rate [DPVR] (DSP)

Cost per click-through [eCPC] (DSP)

Effective cost per detail page view [eCPDPV] (DSP)

eCPM (DSP)

Impressions (DSP)

New-to-brand product sales (DSP)

New-to-brand purchase rate (DSP)

New-to-brand purchases view (DSP)

New-to-brand Purchases (DSP)

New-to-brand ROAS (DSP)

New-to-brand units sold (DSP)

Product review page views [PRPV] (DSP)

Percent of purchases new-to-brand (DSP)

Purchase Rate (DSP)

Purchases click-through conversions (DSP)

Purchases view-through conversions (DSP)

Purchases (DSP)

Return on Advertising Spend [ROAS] (DSP)

Product Sales (DSP)

DSP TACOS (Sourcing)

DSP TACOS (Manufacturing)

Total Budget (DSP)

Total cost (DSP)

Units Sold (DSP)

Metrics based on Amazon product pages

Subcategory Sales Rank

Average Review Rating

Seelk Offer Score

Buy Box Owner

Buy Box Price

Seelk Content Score

Smallest Product Category Ranking

A+ Content

Active Buy Box

In Stock on Product Page

Vendor Offer

Inactive Product

Buy Box Ownership

Maximum Price

Minimum Price

Total 1 Star Reviews

Total 2 Star Reviews

Total 3 Star Reviews

Total 4 Star Reviews

Total 5 Star Reviews

Total Q&A on Product Page

FBA Sellers

Total # of Images

MFN Sellers

Total # of Reviews

3P Sellers

Total # of Videos

Overall Seelk Score

Seelk Review Score

Vendor Price

Buy Box Owner

Merchant ID

Title length

Description length

Description content

# of Bullet points

Bullet points content

Is SNS

Is Prime

Is Fresh

Is Pantry

Is Add-On item

Compliance score

Smallest product category

Top category

Weighted Average Rating

Metrics based on Amazon Search Results pages

Share of Voice Global

Share of Voice Organic

Share of Voice Sponsored Brands

Share of Voice Sponsored Products

Position Ranking

Average Position Global

Average Position Organic

Average Position Sponsored Brands

Average Position Sponsored Products

Note: we retrieved additional advanced metrics from those reports we do not display in Seelk Studio. If you’re interested in a specific metric you don’t see above, feel free to ask our Custom Success team:

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